World Cup activations draw crowds at major malls
September 23 2022 09:50 PM
A moment from the activation zone at Place Vendome in Lusail Friday. PICTURE: Shaji Kayamkulam.
A moment from the activation zone at Place Vendome in Lusail Friday. PICTURES: Shaji Kayamkulam.

The Supreme Committee for Delivery and Legacy (SC) has set up activations at three major malls in Qatar, providing number of engaging and interactive games and activities for visitors to enjoy.
The activations at Place Vendome, Mall of Qatar, and Doha Festival City, which began on September 22 and running until October 5, serve as a platform to promote the upcoming FIFA World Cup Qatar 2022 and what the host country has to offer as a tourism destination.
The three major malls also hosted previous SC activations in August, giving football fans "a feel of the World Cup excitement.”








Visitors who want to explore Qatar’s culture and heritage can explore Katara – the Cultural Village, Al Zubarah Fort, and Souq Waqif, in addition to experiencing dhow boat tours and visiting FIFA World Cup Qatar 2022 cultural activations, a flyer suggests.
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For Qatar’s mega attractions, several destinations such as Al Maha Island Lusail, D’reesha Performing Arts Festival, Festival in Motion, Qatar Fashion United by CR Runway, Our Life, and Fan Village Cabin Free Zone by Al Emadi Hospitality are places to discover.
Those who are looking for fun and entertainment can head to FIFA Fan Festival, The Doha Corniche, Lusail Boulevard, Arcadia Music Festival, and MDL Beast Presents – Aravia for live and “eletricying performances and events" throughout the tournament.






Qatar also offers an array of curated experiences, including thrilling adventures such as sand duning, Inland Sea, mangrove kayaking, kite surfing and waters sports, among others.
The activations also distribute a pocket fan guide about the stadiums; match schedule; travelling by metro and tram, taxi and bus; Qatar etiquette, Covid-19 restrictions and updates, as well as advice and services from Qatar’s Ministry of Public Health.
"It feels great to be part of the activities here today, I and my family had missed the mall activations in August so I was very happy to know that they are doing it again this month and my kids really enjoyed the VR games and the 360. This is phenomenal and I hope there will be more, " said Jay from the UK.






Such excitement resonated with many mallgoers and shoppers who lauded an initiative that received a positive response since its launch in August to mark the 100 days countdown to the FIFA World Cup Qatar 2022.
Nationals from other GCC countries, especially Saudi Arabia, also visited the activation Friday, expressing their support for Qatar's hosting of the prestigious tournament from November 20 to December 18.
With just 57 days to the much-awaited mega sporting event, football fever has been spreading across the nation that is eager to welcome players and fans from around the world.

Last updated: September 23 2022 10:03 PM


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