With Qatar getting ready to organise the biggest football extravaganza next year with FIFA World Cup Qatar 2022, Qatar Media Corporation (QMC)’s Radio FM 107 has “immersed itself in churning out sports-related shows”.
“Sports has become an integral part in the Qatari society with an audience that includes the old and the youth. With Qatar being hailed as an international sports destination, QMC is keen to cash in on the ever-rising popularity of sports by incorporating a couple of programmes in its array of talk shows,” a press statement noted.
After a “hugely successful” show on Tokyo Olympics in August, FM 107 has dedicated a special segment - ‘Bollywood in Sports’ that is aired on Sundays, Tuesdays and Thursdays. “We are a dedicated team that’s keen on producing sports shows besides our routine programmes on entertainment, Islamic theology, traffic, corporate world and health,” said FM 107 director Shadab Khan. “FM 107 caters to the Indian, Pakistani, Nepali and Bangladeshi and Sri Lankan communities. That’s our target audience. Bollywood movies and sports play an integral part in their lives.
Hence, we decided to infuse Bollywood with sports. It’s an innovative show where we trace the relations between these two great entertainment industries.”
‘Bollywood in Sports’ is aired on FM 107’s most-listened ‘Hashtag Filmy Hai’ with RJ Nazia and author and sports analyst Mohamed Amin.
“A large part of the FM 107 audience are keen followers of the Indian, Pakistani cricket teams besides the Qatar football team,” added Khan, who hinted at producing more shows on sports.
LEAVE A COMMENT Your email address will not be published. Required fields are marked*
AlKhater meets Norwegian envoy
Qatar International Food Festival back with largest ever edition
Qatari-Afghan meeting reviews efforts to establish stability in Afghanistan
Exciting fan activations planned during FIFA Arab Cup
Ibtechar’s new branding eyes further development for Qatar
Qatar Airways announces flight restrictions from South Africa, Mozambique and Zimbabwe
MoPH Saturday reports 155 new Covid-19 cases, 121 recoveries
New Covid-19 variant: Qatar Airways stops accepting passengers from South Africa, Zimbabwe
Colourful carnival sets tone for Indian support for Qatar 2022