Ooredoo has honoured, at its headquarters, the achievements of Qatar University (QU) marketing students who participated in the fourth edition of the CBE Got Talent contest, organised by the College of Business and Economics (CBE) at QU.
The telecommunications operator supported the contest by hosting a 5G Marketing Challenge in collaboration with Qatar University.
Students were shown previous Ooredoo marketing campaigns, created with Saatchi, then challenged to come up with something new that would highlight the potential of the 5G network.
Students were divided into teams by the college’s organising committee, and Saatchi provided training for the teams on integrated marketing communication mechanisms and how to write their creative ideas.
Then, students were asked to come up with a presentation before their efforts were assessed to decide upon winners.
At the ceremony, Fatima Sultan al-Kuwari, chief consumer officer at Ooredoo, presented the winners with honorary certificates and prizes, including a smartphone and tablet device.
Sabah Rabiah al-Kuwari, director of PR at Ooredoo, said: “We’re delighted to have given Qatar University students the opportunity to showcase their skills and abilities with this 5G Marketing Challenge, and proud to have celebrated the talents of the marketeers of the future.
Promoting education and development is a key focus at Ooredoo as part of our corporate social responsibility strategy, and we’re always keen to support the next generation of Qataris as they strive to excel.”
On the ongoing co-operation and partnership between the business sector and Qatar University, Dr Abdullah Fetais, head of Management and Marketing Department at QU-CBE, said: “We always strive to erase the gap between academic study and professional life by organising competitions and activities such as this challenge.
"These competitions are also a great opportunity for students to develop their skills and knowledge in marketing, as well as give them real, relevant experience on the ground.”